Foster & Easley
In 1989, Cameron Foster and Kenny Easley set out with a goal to create a sports management group that was different than other sports agencies. They wanted to create a sports group that limits the number of clients it represents to offer a select few players the highest level of personal dedication, attention and time commitment necessary to represent professional athletes.
Why limit clients? As the Seattle Seahawks #1 draft choice (4th overall) in 1980, Kenny was a client of a large sports management group. He experienced first-hand the problems that athletes face when being represented by large agencies. When he retired from the NFL in 1989 due to kidney failure, Kenny didn’t hear from his agent for nearly six months thereafter due to his agent not having the time. Kenny had been player representative for the Seattle Seahawks for 6 years and had become well versed with the NFL collective bargaining agreement. In 1989, Kenny was asked by a few of his former teammates with the Seahawks to be their agent. As once the highest paid defensive player int he NFL, Kenny decided to help these players not for financial gain, but for personal reasons and to create a sports management company that would never grow too large and always have the time to assist its players with the many facets that come with being a professional athlete. Wanting an attorney to overlook these contract negotiations, Kenny and Cameron’s paths crossed and shortly thereafter, Foster & Easley Sports Management Group was created.
Originally touted as a “boutique” sports management group, today, Foster & Easley has grown to be one of the most respected sports agencies in professional sports due to their commitment and dedication to each of their clients. Because of the carefully managed company growth, F&E have the ability to offer the highest commitment to each of their athletes they represent. Limiting their total client list has allowed Foster & Easley to negotiate some of the largest and most unique contracts in professional sports. Celebrating 25 years in the profession of sports management, F&E are now positioned and committed more than ever to continue to assist a select few professional athletes with unmatched experience and services including contract negotiations, commercial endorsements, and community involvement. A dominate force in sports management for 25 years, the name "REIGN" was introduced in 2014 to celebrate 25 years of making a difference in our client's lives.
CONTRACT NEGOTIATIONS: Without question, the single most important function of a sports agency is to negotiate the best possible contract for each athlete. Foster & Easley have negotiated contracts for clients ranging from first-round draft picks to rookie free agents. Our client's contracts are designed and negotiated to grow financially as the athlete’s talent and experience grows. The business of contract negotiations is not only to maximize a professional athlete's income, but also to protect them from unknown scenarios that must be addressed in professional sports today.
MARKETING & COMMERCIAL ENDORSEMENTS: Endorsements are a fun and profitable avenue that Foster & Easley pursues and secures for our clients. We have created and negotiated numerous licensing agreements with the athlete’s likeness, product endorsement agreements, and public appearances with major corporations including: Disney, EA Sports, Starting Lineup, AT&T, T-Mobile, General Motors, Nike, Adidas, Reebok, ESPN, Coca-Cola, Pepsi, Gatorade, Hardees, McDonald’s, automotive dealerships, trading card and collectible companies (Donruss, Fleer, Classic and Topps). In addition to the compensation and visibility of endorsing a product, this process compels an athlete to learn more about the inside working of business and marketing. This acquired knowledge has assisted many of our clients with their business ventures in life after sports.
COMMUNITY INVOLVEMENT: Foster & Easley encourages our clients to make a positive impact in their home town or team city. For nearly 25 years, we have created numerous state non-profit corporations and federally recognized 501(c)3 non-profit corporations across the nation. It is important that our clients realize the tremendous impact they can make off the field. Our clients have raised over $20 million dollars for worthy organizations through their non-profit foundations, events, and other fundraising activities. We work with each individual athlete to determine what is important to them and then with our client’s direction, structure ways in which they might make a difference in our world.
DRAFT PREPARATION & TRAINING: The Draft is an important event in setting up a player’s future as a professional athlete. Foster & Easley have created individual programs that help prepare our rookie clients for the Draft, their university pro days as well as individual workouts for teams. We have secured world class strength and speed trainers, positional coaches, sports psychologist who specializes in interview techniques as well as our current clients to help mentor our players who have already gone through the process. This team works together to help our rookie clients put their best foot forward in these critical pre-Draft events.
Cameron Foster, President, Founder
Cameron is recognized as one of the leaders in the profession of sports management today. He has negotiated over $500 million worth of professional sports contracts including some of the largest and most unique NFL contracts. A former student athlete at the University of Washington, Cameron then received his law degree from the University of Puget Sound School of Law. Cameron and Kenny Easley's paths crossed in 1989 and shortly thereafter began representing professional athletes. His commitment to non-profit and community involvement is second-to-none, creating over one hundred 501(c)3 federal recognized professional athlete foundations.
Kenny Easley, Co-Founder
Kenny graduated from UCLA in 1980 and that same year was the Seattle Seahawks 1st round draft choice. As a three-time first team All-American selection and four time All-Pac 10 Conference selection, Kenny went on to become a five-time Pro Bowl Selection (1982, 1983, 1984, 1986, 1987) and was named the 1984 NFL Defensive Player of the Year. In 2003, Kenny was inducted into Seattle Seahawks Ring of Honor. As the Seahawk's player representative for 6 years, Kenny's passion for the athlete and an advocate for players rights lead him naturally to continue this passion.
Collin Roberts, VP / Contract Advisor, Legal Counsel
Collin graduated with his JD and MBA from Seattle University in 2011 and became an NFLPA certified agent shortly thereafter. His knowledge and expertise in sports law led him to be hired as an Adjunct Professor of Sports Law at Seattle University School of Law. He is committed to helping his clients leverage their platforms to give back to their communities and help those in need. In his free time, Collin volunteers as legal counsel at the Union Gospel Mission in downtown Seattle and as a board member for the Fellowship of Christian Athletes.
Jeff Berlowitz, Contract Advisor
Jeff heads up Reign's East Coast office. A graduate from Ohio State University, Jeff then received his law degree from the University of Miami. Since 1992, he has assisted clients in asset planning and protection and has handled numerous contract negotiations and legal matters for clients over the past decade. Jeff has great passion for our players and their post football careers.
Marco Marciano, Player Personnel
A leader in the field of professional sports marketing for over 20 years, Marco has worked with some of the biggest names in professional sports ranging from Dennis Rodman (NBA), Ricky Williams (NFL), Sammy Sosa (MLB), as well as hundreds of other athletes with their commercial endorsements, movie roles, personal appearances and non-profit events.
Roy Lewis, Client Services - Football
Roy graduated from the University of Washington in 2008, and in that same year, became a Super Bowl Champion (XLIII) as a safety for the Pittsburgh Steelers. Roy remained with Pittsburgh in 2009 before getting picked up off waivers by the Seattle Seahawks. As a member of the Seahawks from 2009 through 2012, Roy earned numerous awards including the Steve Largent Award, Seahawks Man of the Year and was named Team Captain 2010 and 2011.
Kevin Legg, Contract Advisor - Soccer
While attending the University of San Diego, Kevin lead his Toreros soccer team to the national finals in 1992. After graduating with a degree in Communications Mass Media, Kevin went on to play professionally for ten years with such teams as San Diego Sockers, San Diego Flash, Portland Timbers and the LA Galaxy.
Randy Snyder, Contract Advisor - Baseball
A graduate from Washington State University with a BA in Business and English, Randy was a two-sport collegiate athlete playing both baseball and football for the Cougars. During his junior year in college, Randy was a member of the U.S. International Cup Team winning a silver medal in Havana, Cuba. After graduating from WSU, Randy was drafted by the Milwaukee Brewers in the 2nd round and played eight years professionally for the Milwaukee Brewers, Florida Marlins and Colorado Rockies.